I tend to walk into organizations and see things they can't see about themselves. Sometimes it's a positioning problem wearing a marketing costume. Sometimes it's a trust problem, or a clarity problem, or something that happened three decisions ago that nobody wants to name. I start there.

I've done this across a lot of different worlds—a peacebuilding nonprofit, the US Army, a firm I founded and ran for years, classrooms in Kathmandu. My graduate work was in conflict resilience. My current obsession is what AI is doing to how organizations get found and trusted.

I'm first-generation, which means I learned early that the map is usually wrong—and that you find your way by paying attention to the people who know the terrain.